Turning AI Strategy into Commercial Reality.

Introduction

I work at the intersection of AI strategy and commercial growth; helping global enterprises move from AI experimentation to measurable business impact.

Over 9+ years across automotive, technology, and consumer sectors, I've led transformation programmes for BMW, NIO, GROHE AG, Eurowings, METRO AG and many more; from GenAI agenda-setting and CDP architecture to go-to-market strategy and C-level roadmaps.

Based in Munich, leading AI and marketing transformation at The MARCOM ENGINE (Serviceplan Group), with an active €3.6M new business pipeline.

My career started with Engineering projects across international manufacturing operations - giving me an unusual combination of operational rigour and strategic thinking that I now apply to enterprise AI and Growth programmes.

Professional Skills

Management Consulting

AI & GenAI Strategy

Go-to-Market Strategy

CDP & MarTech

Business Case Development

Enterprise Transformation

C-Level Stakeholder Management

KPI Framework

New Business Development

Operating Model